Is search engine optimization still an important part of online marketing today?how can this be exploited and abused

this is your favorite blogger here , i hope this blog catches your eye, in this blog i am going to be talking about how people of big organizations use search engines as a platform to increase their company value with the help of search engines. some companies create websites or URL's for their company saying that they should buy products from here as you will get them for a cheap price and very easily purchasable. they should ask their customers to fill up questionnaires saying that if they have had customer satisfaction. there is something known as search engine optimization  in this you can type the products name that you want and then when you press enter it will give a lot of shop names that sell that particular brand and lets say that courts and IKEA are the top 2 companies that sell that brand sometimes courts can exploit and abuse the search engine optimization by putting their company names for the top 3 most searched company names that sell that brand. in the marketing industry there are so many companies who would want to bring other companies down by exploiting the search engine optimizations systems, they will do anything to bring up their company reputation.